(Free) Types Of Humor In Advertising

Using humor in marketing is a tried and tested strategy for brands to ensure that their campaign is impactful and remains memorable for audiences.

Types of humor in advertising. Their study revealed that humor is used more in television advertising than print advertisements. Cobra ray ban sunglasses worn by sylvester stallone. Humor in advertising tends to improve brand recognition but does not improve product recall message credibility or buying intentions. Taxi driver sunglasses worn by robert de niro. Top gun sunglasses worn by tom cruise. Firstly they were selling a product which would hardly be considered fun by anybody. In other words consumers may be familiar with and have good feelings towards the product but their purchasing decisions will probably not be affected.

It s all about the types of advertising appeals used to grab the viewer s attention. Comparison personification exaggeration pun sarcasm silliness and surprise. The right type of humor will grab attention for organic engagement from your audience. Secondly they were going against market giants namely gillette and wilkinson. Here are some examples of how various brands have been using humor in advertising with much success. In the following discussion the use of humor types in uk and greek print advertising are compared using the humorous message taxonomy speck 1991 and rossiter and percy s 1997 brand attitude. Ibid catanescu tom 2001 define seven types of humor.

The most common types of humour used in advertising. To establish consistency with the scant previous research that has considered different types of humor we used reick s practitioner oriented classification system. Advertising creative and media. In response to being outspent in advertising spending by geico state farm and progressive allstate began. Dollar shave club had two main challenges. They found that different types of humor in advertising vary by medium. Dirty harry sunglasses worn by clint eastwood.

Exaggeration pun put down silliness and surprise. This system defined five types of humor. Humor tends to relax the audience break the ice and create a connection between the communicator and the audience tellis 1998. One of the major keys to a successful humorous campaign. Sarcasm is the most popular form of humor used in magazines while silliness predominates in television. Examples of humor in advertising geico. Humor can bring relief to what might otherwise be a mundane and expected ad.